Captivating digital screens drastically improve the appearance of store fronts, promote offers and product lines, and enhance the overall in-person customer experience; they also reduce long-term advertising costs.

View the Screen has put together a list of the main advantages of using digital screens, to help retail stores better understand why they should make the most of this form of advertising.

1. Modernizing brand image
The rise of online retailers in recent years has meant that brick-and-mortar stores are required to work harder than ever to maintain their competitive edge.

Digital screens featuring engaging content, bright images and action-inspiring text can be incredibly effective in conveying a modern brand that is up to date with current trends.

2. Converting foot traffic into customers
In comparison to static advertisements, such as posters and mannequin displays, digital screens are considerably more successful in catching the attention of foot traffic.

They provide a unique opportunity to deliver key messages, from seasonal sales to one-off discounts, and ultimately entice both new and returning customers to the store door.

3. Brand-new content, without the expense
Season to season, trend to trend: retail stores are required to keep up with constant industry changes – something digital screens can help with.

Digital screens centralize key advertising messages and promotions, reducing the number of required trips to the printers (and cost). Fresh content that can be updated and altered with ease.

4. Day and time-adjustable displays
If your store has multiple offers on at once, then digital screens are a fantastic way to encourage sales while ensuring that one promotion is not compromising the other.

Simple and hassle-free: the digital screens are programmed to advertise different offers according to the day and time in advance, saving your staff members valuable time and energy.

5. Long-lasting, memorable advertisements
Rather than static advertisements that people look at and then forget about, digitaIn fact, a study by Arbitron found that 83% of people remembered at least one digital billboard advert they had seen in the past 30 days, highlighting the significance of digital vs. static.l screens feature bright images, unexpected directions and intriguing calls to action.

In fact, a study by Arbitron found that 83% of people remembered at least one digital billboard advert they had seen in the past 30 days, highlighting the significance of digital vs. static.

If you are looking to learn more about purchasing a digital screen for your retail store, then please get in touch today.